Bozidar is a strategic and creative brand consultant with more than two decades of industry experience. He entered the world of marketing at the beginning of the millennium, taking his first steps in region's biggest advertising agencies. It was there that his long-standing – and still passionate – relationship with brands began. He has collaborated on, designed, and directed a wide range of projects for successful regional brands: Gorenje, Telekom Slovenije, Titus Group, Fibran, Ljubljana Castle, Mercator, Kras, Avtenta, Ford, Hidria, Trimo, Festival Ljubljana, Kocevsko, and many others.

Knowing that every brand is unique and as such requires its own path to success, the main goal of twentyfour is to equally integrate both strategic and creative thinking into effective, relevant and effective brand platforms. Brands that can stand on their own merit and shape the environment around them. Brands that actually matter.

“Creativity is dead, long live creativity!” – we need an approach to marketing communication that is not defined by form, medium, or campaign, but rather reflected in ways of thinking and, consequently, acting. Ideas that follow the flow of time and culture; brands that can grow, adapt and change over the years – just as we humans do.